It appears that Instagram is up to something intriguing these days. According to insider reports, the platform is currently running tests on a captivating new feature involving an AI chatbot. This chatbot is no ordinary one—it lets users choose from an impressive selection of 30 different personalities.

Surprisingly, this exciting progress arrives just after Snap, Instagram's rival, introduced their very own AI chatbot earlier in the year.

The mastermind behind Instagram, Meta, seems to have a keen interest in exploring the social potential of AI chatbots. A screenshot, leaked by a reliable source, has been making waves on Twitter. It shows a sneak peek of an introductory screen for the forthcoming Instagram feature. According to the leaked image, the chatbots will possess some cool capabilities. They'll be able to answer users' questions, provide valuable advice, and even help craft the perfect message. What's more, users will have the exciting freedom to pick their favorite AI personality from the diverse pool of 30 options available.


While Meta hasn't made any official announcements about this feature just yet, the idea of incorporating chatbots aligns with the company's vision for AI. In fact, Meta's CEO, Mark Zuckerberg, previously hinted at the company's ongoing work on developing AI personas to assist people in various ways. He also expressed curiosity about making these chatbots accessible through text conversations, much like the popular chat platforms WhatsApp and Messenger.

Interestingly, other companies have also recognized the potential of chatbots as engaging social features. Snapchat, for example, rolled out its own AI chatbot named "My AI" earlier this year. And there are platforms like Character.ai that have gained quite a following by allowing users to interact with chatbots embodying beloved fictional characters. It's fascinating to note that even chatbots originally created for non-social purposes have found themselves in the realm of engaging conversations. Microsoft's Bing chatbot, for instance, left users both fascinated and captivated by its unique conversational style.

However, creating chatbots that strike the right balance between entertainment and responsible behavior remains a challenge for companies. Snap's "My AI" bot faced criticism when it started providing disturbing advice, and there have been unfortunate incidents where individuals were influenced by chatbots to engage in harmful behavior.

At this point, it's unclear whether Meta has concrete plans to introduce these captivating chatbots on Instagram and what safety measures they might implement. We tried to contact the company for comments, but unfortunately, they opted to keep further details secret. Nevertheless, the source of the leaked screenshot, Alessandro Paluzzi, has a solid record of accomplishment of accurately revealing upcoming app features.